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If you're looking for an inexpensive promotional item suitable for giving to customers and employees alike, you can't go wrong with the coffee mug.

For people in all walks of life, coffee (or tea or hot chocolate, whatever the preference) is a staple of daily life. Everyone has a cup before work (or two or three), and many people continue drinking throughout the morning. Some people never put their mug down.

By giving out promotional mugs to customers you ensure that your item is used frequently, even several times a day, so your company name will always be fresh on their minds. Usefulness is also vital to fostering appreciation for a promotional gift, making mugs the perfect choice. And because they tend to break or get left at work, no one ever turns down a free mug.

Because of the low cost of the mugs, they make excellent memorials for company functions or community events where you need to give away a large number of items but small trinkets aren't appropriate. You can imprint them with things like "I survived the TechCorp software training program" or "Thomson & Sons' AIDS Walk '99." In the latter case, the mugs double as a constant reminder to all who see them of your company's commitment to social improvement.

For added appreciation, you can upgrade to stainless steel, insulated or travel mugs. These items are great gifts for a hard-working employee, VIP customer or new business partner. The travel mug is especially beneficial to the giving company because people, well, travel with them. The recipient and his or her family aren't, then, the only ones influenced by the name and number on the mug. Everyone at work sees it too.

Whichever kind of mug you decide on, though, be sure it's dishwasher safe. The last thing you want is for your logo to fade away or scratch off after only a few uses.