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PROMOTIONAL PRODUCTS
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| Offer Ideas |
Are you running any special offers at your business right now? If not, your sales are not what they could be. Offers are a proven marketing device. They attract attention and add a sense of importance or urgency, and perhaps more importantly, they give customers an excuse to by a product even if it's not essential to them at the time. Here are some ideas for boosting your sales with special offers:
The Holiday Sale.Sales bring in customers who would otherwise stay at home, and holidays are perfect excuses to have sales. They're easy to publicize and there are about a billion holidays to choose from. "Scary low prices at Jimmy's Halloween Sale!"
The Free Trial.If you let customers try something for a while before they have to pay for it, you lure customers in with a sense of security. They're much more likely to buy something if they perceive a very low risk. "Try my product for two weeks at no charge!"
The Coupon.This one never fails. How many times has your mother come home from the grocery store with bags full of items she wouldn't have bought otherwise just because she had coupons for them? Put coupons in your local paper, use direct mail, or, when a customer buys one product, give them a coupon for a different product you sell.
Buy One, Get One Free.Tell customers that they get a free product if they buy one worth the same amount or more. Two for the Price of One is another way to phrase the same offer. In principal, so is a 50% Off Sale.
The Mail-In Rebate.Give customers a coupon upon purchase that they can mail in to get money back. This way you don't have to make up for the cost of the discount right away, and people often never get around to mailing in the coupon anyway, so you could end up getting the sales benefits of a big discount without the costs.
The Free Sample.People will go far out of their way to get something free. If your product is good, you'll usually end up selling the full item after the sample. Also, free samples can fill your business with customers who never intended to buy anything from you. But now that you have them in your store, you have a chance to do some up-close marketing to them.
Author: Rick Sheldon has 18 years experience in the Promotional Products Industry and is currently CEO of Save on Promotional Products Inc. a Discount Online Promotional Products Company. He can be contacted at:
1-800-204-0525;
email: rick@saveonpromotionalproducts.com;
or visit Promotional Items. |
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