Promotional Products Articles & Promotional Newsletters Educational

So you've decided to join the 21st century and get a website? You've bought the space and hired someone for design and upkeep. You're ready to go. Now how do you get people to visit the damn thing?

Here are some ideas:

1. Advertise it. Use direct mail, radio, television and billboards to let people know that you're now online.
2. Start adding your URL to all business-related documents. Put it on faxes, mailing labels, stationary, checks, flyers and brochures, etc.
3. Send out press releases.
4. Put links and banner ads on related websites.
5. Get your URL listed in the yellow pages.
6. Add your URL to the signature line in all your letters and emails.
7. Have your URL painted on all your company vehicles.
8. Start putting your URL on promotional products like shirts, mugs, pens and magnets.
9. If you have a company newsletter, run an article about the site.
10. Reset your voice mail messages to include your URL. Do the same for your hold messages.
11. Send out internet postcards.
12. Find appropriate newsgroups and message or discussion boards and post messages. Include your URL in your signature line.
13. Put a "recommend this site to a friend" option on your website.
14. Put a sign up in your store.
15. Buy ad space on search engine sites like Excite or Alta Vista.