Purchasing Books as a promotional product is a great idea. But once you decide to purchase a book, the question of if you should order a thick, long book or a short, thin book comes to mind. How to choose?
The first thing to consider when deciding on the size of book is where you're handing them out at. If you're at a convention or few-day company meeting, go with a smaller book. You want your workers or potential customers to be able to finish the book and process it while you're all there, not rush through it in order to finish in time. If you know someone in your company or a customer is about to take a long vacation though, consider sending them a longer book that they will have the time to read.
The next thing to consider is how much literature your company already sends or gives out on a regular basis. If your company does already provide customers and employees with a lot of information and reading material, you should probably go with a shorter, thinner book. But if you're determined to present a lot of information, consider ordering a series of books. This also works to your advantage because it leaves your readers with in anticipation for the next book.
Also take into account your audience. If you're handing books out to your employees, you want it to be full of new information that they probably don't already know and that can help them seal future business deals. These are probably going to be of the shorter version. If your books are going to be given to potential customers, make sure you repeat important information and put everything in the book that new customers will ask. These books are probably going to be a bit longer, but don't overload potential clients with information either.
In the end, you need to make sure that the book you order is right for repeat important information and put everything in the book that new customers will ask. These books are probably going to be a bit longer, but don't overload potential clients with information either.
In the end, you need to make sure that the book you order is right for your company and conveys the messages that you believe are important.
Author: Rick Sheldon has 18 years experience in the Promotional Products Industry and is currently CEO of Save on Promotional Products Inc. a Discount Online Promotional Products Company. He can be contacted at:
1-800-204-0525;
email: rick@saveonpromotionalproducts.com;
or visit www.saveonpromotionalproducts.com. |
