Promotional Products Portland Oregon

Promotional Products Portland Oregon

Direct mail has been proven an effective marketing technique that generates new business. The same is true for branded promotional products Portland¬† Oregon or anywhere in the USA.. A number of research studies have shown that giving away promotional items augments a company’s clientele base significantly. As both are important strategies in the marketing of a business, many are now combining these two approaches for an even more successful outcome. Branded promotional products, when paired with a piece of direct mail, can greatly increase direct mail response rates. Experts say that sending a promotional product along with a piece of direct mail can increase the response rate by as much as 50 percent.

One real life case study involves a local mortgage company in a particular city. In the past, this certain company had utilized the methods of direct mail only. However, after learning about the maximum benefits associated with combining direct mail strategies with promotional products, a change was to be made. This certain mortgage company worked with a promotional consultant to create the ideal scenario and include both strategies in the same campaign. In addition, this business was already effectively incorporating the use of a mailing list, which the firm’s in-house marketing director had created. The results of the previous attempts of direct mail submissions were to be compared with the new approach of giving away branded promotional products Portland¬† Oregonalong with the sales letters.

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